Dec 27, 2019 | Customer Experience
Antonio Machado said that "every fool confuses value and price", and we can resort to a more international reference, that of Oscar Wilde, when he stated that "a cynic is he who knows the price of everything and the value of nothing". A recent study by the firm...
Dec 16, 2019 | Tourism & Leisure
Guest satisfaction should be a priority for any hotel, large or small, regardless of where it operates and the degree of luxury it offers. Providing good experiences is fundamental to achieve positive ratings, a reference...
Dec 13, 2019 | Customer Experience
The pace of evolution in the telecommunications industry today seems faster than ever. That's why it's good to know how to call "stop" and have a map of what are the concerns, pain points and perspectives of the main market leaders. Otherwise...
Dec 5, 2019 | Customer Experience
As 2019 draws to a close, the "consumer journey" or better known as the customer journey has become increasingly complex, as new forms of content consumption have emerged and more and more traditional industries have gone digital;...
Nov 26, 2019 | Braintrust News, Customer Experience.
Premium vehicle brands are the most valued among consumers, but beware: their official service is the one that least meets customer expectations. And at a time of transformation for the entire sector due to the impact of the digital society, the change...
