May 10, 2019 | Braintrust News
Periodically we approach the latest studies related to Digital Transformation, and it is not something that is the result of chance or whim. This binomial, which has been used regularly in recent years, increasingly takes the definitive form of a passport...
Apr 26, 2019 | Customer Experience
We propose to the reader of this blog a test of intuitive acuity: write down, without trickery, the first three ideas that come to mind when using the adjective "demanding". What do you imagine when you talk about someone who is portrayed as "demanding"?
Mar 29, 2019 | Customer Experience
To talk about Customer Experience is to talk about disciplines that converge to the extent that most of a company's processes have the ultimate goal of satisfying a demand. Without a market there is no company, and this is a fact that does not stand up to any kind of...
Mar 15, 2019 | Braintrust News
By José Manuel Brell, expert in "customer experience". Partner of BRAINTRUST. Assoc. Prof. IE Business School, Carlos III University. As its name suggests, touchpoints are nothing more than the points at which the brand comes into contact with its customers...
Mar 1, 2019 | Customer Experience
It is not the first time that from this page we have witnessed the communion between disciplines that until recently might seem unconnected, and that are part of BRAINTRUST's DNA. For example, we are talking about Customer Experience, data management, and the...
