May 10, 2019 | Braintrust News
We regularly review the latest studies on digital transformation, and this is not by chance or whim. This term, which has been used frequently in recent years, is increasingly taking on the definitive form of a passport...
Apr 26, 2019 | Customer Experience
We propose an intuitive test to readers of this blog: without cheating, write down the first three ideas that come to mind when you use the adjective "demanding." How do you imagine someone who is described as "demanding"?
Mar 29, 2019 | Customer Experience
Talking about customer experience means talking about disciplines that converge to the extent that most of a company's processes have the ultimate goal of satisfying demand. Without a market, there is no company, and this is a fact that cannot be disputed...
Mar 15, 2019 | Braintrust News
Por José Manuel Brell, experto en “experiencia de cliente”. Socio de BRAINTRUST. Prof. Asoc. IE Business School, Universidad Carlos III. Como su propio nombre indica, los touchpoints no son más que los puntos en los que la marca entra en contacto con sus clientes...
Mar 1, 2019 | Customer Experience
This is not the first time that we have witnessed the convergence of disciplines that until recently might have seemed unrelated, and which form part of BRAINTRUST's DNA. We are talking, for example, about customer experience, data management, and...
