Nov 30, 2018 | Braintrust News
We live in an ever-challenging environment where, in order to meet the challenges we face, it is good to take note of the context in which we operate. Otherwise, it is easy to get lost in the complicated roadmap of the growing need for the ever-increasing need for...
Nov 23, 2018 | Customer Experience
If we insist so much on Customer Experience, it is because we are aware of the still almost infinite opportunities for improvement that exist in this regard. And this is good news, especially in times when growth is a compound verb that must be conjugated in different ways...
Oct 27, 2018 | Customer Experience
José Luis Ruiz, Partner in charge of the CX practice in Spain has been invited to the round table on Customer Experience that culminates the Customer Experience Week held by Liberty Seguros worldwide. Also participating in the round table in Madrid were...
Oct 26, 2018 | Customer Experience
"How likely is it that I will recommend this product or service to a family member or friend? With this simple question, thousands of companies around the world make many strategic and tactical decisions to increase their business. It is the so-called Net...
Sep 28, 2018 | Customer Experience
It has become commonplace that today's consumer, due to the influence of the Internet and social media, wants things here and now. And it's only partly true, because if we just stick with that easy headline, we will have a view of the customer that is not only...