Feb 3, 2019 | Customer Experience
2019 is the year of the customer. With this categorical statement, those whose main mission is to investigate market evolutions and business expansion possibilities express themselves. A study conducted by Accenture and reviewed by the prestigious Customer Experience...
Jan 25, 2019 | Braintrust News
«He visto cosas que vosotros no creeríais. Naves ardiendo más allá de Orion», etc. La cita del replicante Roy Batty en la película de 1982 Blade Runner sigue siendo una de las más inquietantes de la historia cinematográfica, en parte porque representa un viejo temor...
Dec 21, 2018 | Braintrust News
Living within the maelstrom of digital transformation, and living the phenomenon day by day, can be an impediment when it comes to detecting the real trends that shape the development of this constant evolution. However, it is necessary to point to those...
Dec 14, 2018 | Customer Experience
Marketing, marketing and more marketing. Everyone does marketing, talks about marketing or asks for marketing quotes. However, we rarely dwell on the origin of the term, which is none other than marketing; and in fact, the literal transcription of marketing...
Nov 9, 2018 | Braintrust News
Data, data and more data. The excessive passion for data in the times we live in is no coincidence. Not only is it an element of differentiation from the competition, but it has also generated a whole ecosystem around it, which is partly made possible by the tension between...