Oct 16, 2020 | News Braintrust, Competitive Intelligence
Since the outbreak of the COVID-19 pandemic, thousands of pages have been written about the boost that the need to adopt "new normal" measures has given to the digital economy. It is seen as a unique opportunity that allows for the continuity of...
Mar 27, 2020 | Braintrust News
We continue, as is only natural, to take note of the profound changes that the crisis caused by the COVID-19 pandemic continues to bring about in our society. Changes that affect the way we produce, the way we work, the way we consume, and...
Nov 29, 2019 | Braintrust News
Both companies have signed a strategic agreement with the aim of offering their clients solutions that enable them to develop their transformation process, from identifying the need to defining and subsequently implementing the plan. The leading company...
Nov 15, 2019 | Braintrust News, Competitive Intelligence
If we were to say, like the legendary executive Jack Welch, that "if you don't have a competitive advantage, don't compete," would we think that phrase is more typical of a man or a woman? And if we were to say, like one of the teachings of Zen Shin, that a flower does not compete with the one...
Oct 18, 2019 | Braintrust News
Marketing, marketing, and more marketing. Except for those who have lived like hermits for the last 50 years, today almost every professional and consumer knows for sure that marketing is part of their daily lives. "Our job as marketing professionals...