Oct 16, 2020 | Braintrust News, Competitive Intelligence
Since the outbreak of the COVID-19 pandemic, thousands of pages have been written about the boost to the digital economy from the need to adopt the measures of the "new normal". It is seen as a singular occasion that allows the continuity of the...
Mar 27, 2020 | Braintrust News
We continue, as it could not be otherwise, to take note of the profound changes that the crisis caused by the COVID-19 pandemic continues to leave in our society. Changes that affect the way we produce, the way we work, the way we consume and the way we...
Nov 29, 2019 | Braintrust News
Both companies sign a strategic agreement with the aim of offering their customers solutions that allow them to develop their transformation process from the identification of the need to the definition and subsequent implementation of the plan. The leading company...
Nov 15, 2019 | Braintrust News, Competitive Intelligence.
If we were to say, as the historic executive Jack Welch did, that "if you don't have a competitive advantage, don't compete," would we think that phrase more appropriate for a man or a woman? And if we were to say, like one of the Zen Shin teachings, that a flower does not compete with the one that...
Oct 18, 2019 | Braintrust News
Marketing, marketing y más marketing. Salvo aquellos que hayan vivido como anacoretas en los últimos 50 años, hoy casi cualquier profesional y consumidor sabe con certeza que el marketing forma parte de su día a día. «Nuestro trabajo como profesionales del marketing...