Nov 9, 2018 | Braintrust News
Data, data and more data. The excessive passion for data in the times we live in is no coincidence. Not only is it an element of differentiation from the competition, but it has also generated a whole ecosystem around it, which is partly made possible by the tension between...
Jul 27, 2018 | Braintrust News
When we add in the same action terms such as Internet, competitiveness and marketing, it is common to hear "siren songs" offering us a benchmark of the competition: so much ranking of its website, so much impact on social networks, so much support from its users,...
Apr 20, 2018 | Braintrust News
To what extent can competitive intelligence, understood as the early capture of business indicators duly categorized to stay ahead of the market, find an excellent ally in the increasingly fashionable artificial intelligence (AI)?
Mar 28, 2018 | Braintrust News
Endless chains of mistakes are not necessary to become ostracized within the business. In fact, it is enough to repeat the mistakes that are recurrent in the life of a company, and of a whole business tradition, to be absent from a process...
