Jan 18, 2024 | Customer Experience, AI & Digital Transformation - Strategy, Tourism & Leisure
According to some experts in the loyalty sector, as more and more companies choose to incorporate loyalty schemes into their offerings, competition in this area will become increasingly fierce. As a result, we are likely to see...
Jan 4, 2024 | Customer Experience, AI & Digital Transformation - Strategy, Tourism & Leisure
4. Card linking: Card linking technology offers a number of advantages for the loyalty sector. First, this process eliminates the need for a separate loyalty card to identify the customer, as the customer is identified by the...
Dec 19, 2023 | Customer Experience, AI & Digital Transformation - Strategy, Tourism & Leisure
1. Strategic alliances Joint ventures have been a common feature in many existing programs, with the difference that in most cases these agreements were one-off and for very specific actions rather than "permanent." Accumulate points for...
Dec 11, 2023 | Customer Experience, AI & Digital Transformation - Strategy, Tourism & Leisure
To define the strategy for a loyalty program, the first thing to do is to define the program's objective and how we measure its success. While the usual objectives in global programs are to improve the lifetime value of...
Nov 23, 2023 | Customer Experience, Competitive Intelligence, Tourism & Leisure
What is the driving force behind launching or revamping a program? Fundamentally, major changes in consumer behavior and consumption trends. The incursion of the digital world into our lives over the last ten years, customers...
