The eight types of questions your customer needs

The eight types of questions your customer needs

The COVID-19 pandemic has accustomed us in less than a year to conceive of the entire future as a constant acceleration, in which if we are not in the lead car we will always be in the trailing car, with no possibility of a middle ground. We may have to...
Customer Experience, from A to Z

Customer Experience, from A to Z

With 29 signs it is enough for us to build the world we know, and in some languages such as English (which is the case we are dealing with today), we need no more than 26. These are the letters of our alphabet, with which we build words following a sort of chaos...
When ROI met Customer Experience

When ROI met Customer Experience

A company today can have the best professionals in the traditional areas that ensure success, and yet be completely overtaken by the market, which includes its consumers and its competition. For example, it can have the best...
"Coffee for all" in official car repair shops

"Coffee for all" in official car repair shops

In many sectors, companies are increasingly making an effort to adapt the experience they offer to customers to their tastes and preferences. Thus, for example, in just a few years we have seen how to use any banking service users can go to...