May 25, 2023 | Customer Experience, AI & Digital Transformation - Strategy, Market Research and Modeling
Hoy en día son muchas las empresas que tienen presente el término “omnicanal” en sus estrategias y aunque no todo el mundo sepa lo que significa exactamente, todos lo hemos oído al menos una vez. Es importante no confundir el término “omnicanal” con “multicanal”. En...
Apr 26, 2019 | Customer Experience
We propose an intuitive test to readers of this blog: without cheating, write down the first three ideas that come to mind when you use the adjective "demanding." How do you imagine someone who is described as "demanding"?
Mar 29, 2019 | Customer Experience
Talking about customer experience means talking about disciplines that converge to the extent that most of a company's processes have the ultimate goal of satisfying demand. Without a market, there is no company, and this is a fact that cannot be disputed...
