May 25, 2023 | Customer Experience, AI & Transf Digital - Strategy, Research & Market Modeling
Nowadays, many companies have the term "omnichannel" in their strategies and although not everyone knows exactly what it means, we have all heard it at least once. It is important not to confuse the term "omnichannel" with "multichannel". In...
Apr 26, 2019 | Customer Experience
We propose to the reader of this blog a test of intuitive acuity: write down, without trickery, the first three ideas that come to mind when using the adjective "demanding". What do you imagine when you talk about someone who is portrayed as "demanding"?
Mar 29, 2019 | Customer Experience
To talk about Customer Experience is to talk about disciplines that converge to the extent that most of a company's processes have the ultimate goal of satisfying a demand. Without a market there is no company, and this is a fact that does not stand up to any kind of...
