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Experience notes: The culture of self demands the new customer

Experience notes: The culture of self demands the new customer

Sep 28, 2018 | Customer Experience

Se ha convertido en un lugar común que el consumidor actual, por la influencia de Internet y de las redes sociales, quiere las cosas aquí y ahora. Y es cierto solo en parte, porque si solo nos quedamos con ese titular fácil, tendremos una visión del cliente no solo...
Customer experience is NOT customer service in disguise.

Customer experience is NOT customer service in disguise.

Mar 16, 2018 | Customer Experience

¿Qué tiene la experiencia de cliente que nos hace girar los ojos hacia ella una y otra vez? En gran parte, lo que tiene es que se trata de una disciplina verdaderamente transformadora, con un poder de sugestión para el que no siempre están preparadas todas las...
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