Nov 14, 2019 | Tourism & Leisure
BRAINTRUST ha analizado en una nueva oleada de su Barómetro NextGen, las motivaciones y percepción de los destinos que tienen las generaciones Millennials (jóvenes de 22 a 38 años) y Z’s (hasta 21 años), de las que se desprende que los destinos asociados a conceptos...
Nov 5, 2019 | Tourism & Leisure
The motivation that drives a tourist to travel is determined by the emotional component. The goals can be diverse: adventure, relaxation, luxury, business, etc. No matter what we talk about, taking a trip is an experience that has a profound impact on the...
Sep 4, 2019 | Tourism & Leisure
In-depth knowledge of the customer is one of the keys to the success of marketing tourism products and services in the medium and long term. For this reason, BRAINTRUST has conducted a detailed study of all young Spaniards to find out how they travel,...
Aug 30, 2019 | Braintrust News
"I don't ask why patients lie, I just assume they do." It's one of the most recognizable quotes from one of the icons of medical science brought to the small screen: Dr. Gregory House. An entertainment series, yes, but one that was based largely...
Aug 6, 2019 | Tourism & Leisure
According to the UNWTO, in 2018 there were 1.4 billion international tourist trips worldwide. This figure not only reflects growth of more than 5% compared to 2017, but also far exceeds the forecasts made by the UNWTO itself a few years ago. This...
