Nov 14, 2019 | Tourism & Leisure
BRAINTRUST has analyzed in a new wave of its NextGen Barometer, the motivations and perception of destinations that Millennials (young people aged 22 to 38 years) and Z's (up to 21 years) have, from which it is clear that the destinations associated with the concepts...
Nov 5, 2019 | Tourism & Leisure
The motivation that leads a tourist to travel is determined by the emotional component. The goals can be diverse: adventures, relaxation, luxury, business, etc. No matter what we are talking about, taking a trip is an experience that has a profound impact on the...
Sep 4, 2019 | Tourism & Leisure
In-depth customer knowledge is one of the keys to the successful marketing of tourism products and services in the medium and long term. For this reason, BRAINTRUST has conducted a detailed study of all young Spaniards to find out how they travel,...
Aug 30, 2019 | Braintrust News
"I don't ask why patients lie, I just assume they do." It is one of the most recognizable quotes from one of the icons of medical science brought to the small screen: Dr. Gregory House. An entertaining series, yes, but one that based much of its...
Aug 6, 2019 | Tourism & Leisure
According to the UNWTO, 1.4 billion international tourist trips were recorded worldwide in 2018. This figure not only reflects a growth of more than 5% compared to 2017, but far exceeds the forecasts that the UNWTO itself put forward a few years ago. This...
