The difficult cyber-risk conjuration

The difficult cyber-risk conjuration

"Passwords are like underwear: don't let anyone see them, change them often, and don't exchange them with strangers." The quote is from Chris Pirillo, founder and CEO of the blog and forum community LockerGnome, and refers to something that in theory everyone...
What the world's largest CMOs face

What the world's largest CMOs face

Marketing, marketing y más marketing. Salvo aquellos que hayan vivido como anacoretas en los últimos 50 años, hoy casi cualquier profesional y consumidor sabe con certeza que el marketing forma parte de su día a día. «Nuestro trabajo como profesionales del marketing...
The digital leader's safeguard

The digital leader's safeguard

What is leadership? It is one of the questions that regularly comes to the minds of thousands of professionals around the world when they have to face challenges and use a team to achieve their goals. There are perhaps as many definitions of leadership as there are authors...
Generations Y/Z: expectations, myths and realities

Generations Y/Z: expectations, myths and realities

Decía el psicólogo Erich Fromm que la economía como esencia de la vida no era algo aceptable, dado que la primera se rige por principios de crecimiento infinito, mientras que la segunda tiene el concepto «finito» como algo inherente e inalterable. Algo similar sucede...