Why should the tourism company know its customers?

Why should the tourism company know its customers?

Tourism is constantly evolving and companies in the sector have more channels than ever to attract all types of travelers. However, what appears to be an opportunity can turn into a waste of time and money if it is not analyzed in depth when it comes to...
On the hunt for data and machine learning

On the hunt for data and machine learning

As drastic changes are taking place in the organization of professional activities, as a result of the enormous change caused in the life of companies by the Digital Transformation process, it is common to find innovation systems that seek to create...
Carpooling in Spain

Carpooling in Spain

In BRAINTRUST we have carried out an analysis of the trips made in Spain in shared vehicles, understanding this type of trips as those made through social platforms of collaborative economy. From this analysis we can see that the...
Generations Y/Z: expectations, myths and realities

Generations Y/Z: expectations, myths and realities

Decía el psicólogo Erich Fromm que la economía como esencia de la vida no era algo aceptable, dado que la primera se rige por principios de crecimiento infinito, mientras que la segunda tiene el concepto «finito» como algo inherente e inalterable. Algo similar sucede...