Dec 14, 2018 | Customer Experience
Marketing, marketing, and more marketing. Everyone does marketing, talks about marketing, or requests marketing quotes. However, we rarely stop to think about the origin of the term, which is none other than market; and in fact, the literal transcription of marketing...
Dec 7, 2018 | Braintrust News
The scenario facing many executives around the world is something to bear in mind: traditional business models are no longer viable or are about to be disrupted, the market demands unprecedented agility, and technology is being created at an ever-increasing pace...
Nov 30, 2018 | Braintrust News
We live in constantly challenging environments where, in order to face the challenges that arise, it is beneficial to take note of the context in which we operate. Otherwise, it is easy to get lost in the complicated roadmap that is the growing need for...
Nov 23, 2018 | Customer Experience
If we insist so much on Customer Experience, it is because we are aware of the still almost infinite opportunities for improvement in this area. And that is good news, especially in times when growth is a compound verb that must be conjugated from...
Nov 16, 2018 | Braintrust News
La pervivencia del binomio “Transformación Digital” no es fruto de casualidades o de una moda que haya hecho fortuna. Se trata de una expresión en permanente tendencia en entornos profesionales desde hace al menos cuatro años, y no es para menos si tenemos en cuenta...
