May 22, 2018 | News Braintrust, Competitive Intelligence
Una de las áreas de especialización de BRAINTRUST es la «inteligencia competitiva», binomio que todavía es desconocido para muchas compañías y que sin embargo es una de las inversiones más rentables a las que pueden acudir. Nos hemos propuesto en este post arrojar un...
May 18, 2018 | Customer Experience
Creating a memorable experience, placing the customer "at the center of the experience," or generating a "customer journey" as a guiding principle for the company are phrases that are on the lips of almost any consultant worth their salt. But in addition to saying it, you have to...
May 4, 2018 | Braintrust News
It may have been said many times by the most qualified experts, but no amount of insistence is enough when it comes to something so crucial in the times we live in: Digital Transformation is NOT about technology, but rather about...
Apr 27, 2018 | Customer Experience
Let's consider the following scenario: a company markets a product in a highly competitive environment, where prices are already very tight and quality is more than standardized. In this context, the owner of the company receives information...
Apr 20, 2018 | Braintrust News
To what extent can competitive intelligence, understood as the early capture of duly categorized business indicators to stay ahead of the market, find an excellent ally in the increasingly popular artificial intelligence (AI)?
