May 22, 2018 | Braintrust News, Competitive Intelligence
Una de las áreas de especialización de BRAINTRUST es la «inteligencia competitiva», binomio que todavía es desconocido para muchas compañías y que sin embargo es una de las inversiones más rentables a las que pueden acudir. Nos hemos propuesto en este post arrojar un...
May 18, 2018 | Customer Experience
Achieving a memorable experience, placing the customer "at the center of the experience", or generating a "customer journey" as a guiding principle for the company are words that are on the lips of almost any consultant worth his salt. But in addition to saying them, it is necessary to...
May 4, 2018 | Braintrust News
It may have already been said many times by the most qualified experts, but all insistence becomes too little when it comes to something so crucial in the times we live in: Digital Transformation is NOT a technological issue, but rather a matter of...
Apr 27, 2018 | Customer Experience
Let's take the following case: a company markets a product in a highly competitive environment, where prices are already more than adjusted and qualities are more than standardized; in this context, the owner of the company receives an information...
Apr 20, 2018 | Braintrust News
To what extent can competitive intelligence, understood as the early capture of business indicators duly categorized to stay ahead of the market, find an excellent ally in the increasingly fashionable artificial intelligence (AI)?
