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Brand recall is becoming less and less important for travel bookings

Brand recall is becoming less and less important for travel bookings

Oct 13, 2016 | Tourism & Leisure

According to the Brain Trust CS Tourism Barometer, travelers are so unaware of tourism brands that now defunct travel agencies appear among the top 10 most mentioned today In the case of airlines, only 4 brands appear in the top 10...
Has the end of loyalty cards in the tourism sector arrived?

Has the end of loyalty cards in the tourism sector arrived?

Aug 3, 2016 | Tourism & Leisure

According to the Brain Trust CS Tourism Barometer, 74% of Spanish leisure travelers do not use them. And the majority (69%) of those who do use them indicate that they have no influence on the purchase decision Multichannel, customer experience and personalized offer are the...
Instituto de Empresa - 2nd Edition of the Executive Course on "Customer Experience Management" 2016

Instituto de Empresa - 2nd Edition of the Executive Course on "Customer Experience Management" 2016

Jun 21, 2016 | Braintrust News

The Executive Program "Customer Experience Management / How to increase sales by managing the customer experience" was held at the Instituto de Empresa in Madrid on May 10, 11 and 12. In the program, co-directed by Jose Luis Ruiz,...
Alcobendas City Council and Brain Trust CS sign an alliance to improve municipal electronic procedures

Alcobendas City Council and Brain Trust CS sign an alliance to improve municipal electronic procedures

Apr 24, 2016 | Braintrust News

The Alcobendas City Council will improve the telematic services it provides to Internet users after analyzing a study of the behavior of residents when using electronic procedures, within the policy of improving the public services it provides to the public....
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