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Brand recall is becoming less important when booking trips

Brand recall is becoming less important when booking trips

Oct 13, 2016 | Tourism & Leisure

Según el Barómetro Turístico Brain Trust CS, los viajeros tienen tan poco conocimiento de las marcas turísticas que agencias de viajes ya desaparecidas aparecen entre las 10 más mencionadas en la actualidad En el caso de las líneas aéreas, solo 4 marcas aparecen en el...
Has the end of loyalty cards in the tourism sector arrived?

Has the end of loyalty cards in the tourism sector arrived?

Aug 3, 2016 | Tourism & Leisure

Según el Barómetro Turístico Brain Trust CS, el 74% de los viajeros de ocio españoles no las utiliza Y la mayoría (69%) de los que las utilizan indican que no tienen influencia en la decisión de compra Multicanalidad, experiencia cliente y oferta personalizada se...
Instituto de Empresa – 2nd Edition of the Executive Course on "Customer Experience Management" 2016

Instituto de Empresa – 2nd Edition of the Executive Course on "Customer Experience Management" 2016

Jun 21, 2016 | Braintrust News

Durante los pasados días 10, 11 y 12 de Mayo, tuvo lugar en el Instituto de Empresa de Madrid el Programa Executive «Customer Experience Management / Como incrementar las ventas gestionando la experiencia de cliente» . En el programa, codirigido por Jose Luis Ruiz,...
The Alcobendas City Council and Brain Trust CS sign an agreement to improve municipal electronic procedures

The Alcobendas City Council and Brain Trust CS sign an agreement to improve municipal electronic procedures

Apr 24, 2016 | Braintrust News

El Ayuntamiento de Alcobendas mejorará los servicios telemáticos que presta al internauta tras analizar un estudio del comportamiento del vecino a la hora de utilizar los trámites electrónicos, dentro de la política de mejora de los servicios públicos que presta al...
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