Feb 7, 2020 | Braintrust News
The religious poet George Herbert is credited with the quote "Why should we fear change? All life is change. And in organizations around the world today, two attitudes coexist in the face of the avalanche of challenges demanded by a constantly changing market...
Feb 5, 2020 | Tourism & Leisure
The hotel sector continues to grow and is expected to reach new records throughout 2020. This success not only supports the profitability of the sector in question, but also shows the excellent moment in which we find ourselves to develop effective strategies...
Jan 31, 2020 | Braintrust News
Scientist Albert Einstein is credited with the quote that "setting an example is not the main way to influence others; it is the only way". When it comes to keeping up to date with the latest trends that make up the "state of the art" of the business, it is important to...
Jan 24, 2020 | Braintrust News
On numerous occasions on this page we have looked at the phenomenon of digital transformation, and we can do no less, given the conviction that it is a process that forces companies to be always on the move, and that it is directly related to the digital transformation...
Jan 19, 2020 | Tourism & Leisure
Higher travel forecast and more budget Luxury travelers are the most willing to purchase travel with a travel consumption forecast index of 75.7. The average budget they will spend on each trip in 2020 is between €1,000 and €3,000, which is between €1,000 and €3,000....
Jan 17, 2020 | Customer Experience
A company today can have the best professionals in the traditional areas that ensure success, and yet be completely overtaken by the market, which includes its consumers and its competition. For example, it can have the best...
Jan 10, 2020 | Tourism & Leisure
Bleisure travelers remain a relatively new trend in the hotel industry. However, as it continues to grow, hotels should implement effective strategies to attract these audiences. The study conducted among...
Jan 10, 2020 | Customer Experience
As we did a week ago, we propose to the readers of the BRAINTRUST blog an infographic to visualize the most relevant things that await us in this new year in terms of disciplines and subjects of major importance in our services. On this occasion, we...
Jan 3, 2020 | Braintrust News
We start the new year with an infographic, and we do it with some of the most relevant data about the growth of Digital Transformation, a trend that we have addressed assiduously throughout 2020. The DTx, as it is often used in IT environments, is...
Dec 27, 2019 | Customer Experience
Antonio Machado said that "every fool confuses value and price", and we can resort to a more international reference, that of Oscar Wilde, when he stated that "a cynic is he who knows the price of everything and the value of nothing". A recent study by the firm...