Apr 30, 2024 | Customer Experience
Selling is nothing more than a means to an end, the purchase. In the competitive world of B2B sales, understanding the customer's buying process is not only an advantage, but a necessity. By aligning our sales strategies with how and why customers take...
Apr 25, 2024 | Tourism & Leisure
The consulting and professional services firm BRAINTRUST, a leader in the tourism sector, has issued a new report of its Tourism Barometer and announces that the number of trips by Spaniards would reach almost 175 million in 2024, growing by 4.5% over...
Apr 19, 2024: Customer Experience, AI & Transf Digital - Strategy
In today's business world, the way companies interact with their customers has evolved significantly. Moving from contact to building solid contracts has become a key factor in increasing sales and cultivating customer loyalty.
Apr 12, 2024 | AI & Transf Digital - Strategy, Competitive Intelligence
In the business universe, cracking the code to stay ahead of the competition is more of an art than a science. And here comes the twist: using geopositioned data is like having a crystal ball, but cooler and much less mystical. Imagine being able to...
Apr 3, 2024 | Tourism & Leisure
Leading travel industry consulting and professional services firm BRAINTRUST has issued a new industry report, in this case analyzing Spanish households' travel spending versus income, concluding that tourism has been growing at a faster pace than in the past few years....
Mar 22, 2024 | AI & Transf Digital - Strategy, Tourism & Leisure
In the complicated world of business, the luxury market is facing uncertain times. Sales growth reported in Q4 2023 by the main companies in the sector (LVMH, Kering, Hermés,...) is 5% compared to the 12.5% average reported in Q4 2023,...
Mar 12, 2024 | Tourism & Leisure
The consulting and professional services firm BRAINTRUST, leader in the tourism sector, has issued a new report of its Tourism Barometer and announces a new record of foreign tourism in our country, surpassing all forecasts, reaching up to 91 million visitors....
Feb 27, 2024 | Customer Experience, AI & Transf Digital - Strategy, Competitive Intelligence
To understand what an effective customer experience is, we must first question traditional notions of perfection and customer satisfaction. Here, the key lies not in a flawless experience, but in creating memorable and meaningful moments. This...
Feb 13, 2024 | Tourism & Leisure
The consulting and professional services firm BRAINTRUST, a leader in the tourism sector, has issued a new meetings industry report, where it has worked for the Spain Convention Bureau for yet another year, analyzing the evolution of the meetings industry in...
Jan 18, 2024 | Customer Experience, AI & Transf Digital - Strategy, Tourism & Leisure
As more and more companies opt to incorporate loyalty schemes into their offerings, competition in the space will become much more pronounced, according to some loyalty industry experts. As a result, it is likely that we will see the...
