Dec 17, 2018 | Braintrust News
BRAINTRUST has completed 15 years in this 2018, and for this reason we have made a video where we thank all those who have trusted us on this path. Thanks to all our customers and collaborators we have reached this point, consolidating our position as a...
Dec 14, 2018 | Customer Experience
Marketing, marketing and more marketing. Everyone does marketing, talks about marketing or asks for marketing quotes. However, we rarely dwell on the origin of the term, which is none other than marketing; and in fact, the literal transcription of marketing...
Dec 7, 2018 | Braintrust News
The scenario faced by many executives around the world is something to be taken into account: traditional business models are either useless or on the verge of being disrupted, the agility demanded by the market is unprecedented, and technology is being created at a faster pace...
Nov 30, 2018 | Braintrust News
We live in an ever-challenging environment where, in order to meet the challenges we face, it is good to take note of the context in which we operate. Otherwise, it is easy to get lost in the complicated roadmap of the growing need for the ever-increasing need for...
Nov 23, 2018 | Customer Experience
If we insist so much on Customer Experience, it is because we are aware of the still almost infinite opportunities for improvement that exist in this regard. And this is good news, especially in times when growth is a compound verb that must be conjugated in different ways...
Nov 16, 2018 | Braintrust News
The survival of the term "Digital Transformation" is not the result of chance or a fad that has made its fortune. It is an expression that has been a permanent trend in professional environments for at least four years, and it is no wonder if we take into account...
Nov 13, 2018 | Braintrust News, Tourism & Leisure.
GEBTA is the reference business organization for corporate travel in Spain. Its members include the world's leading companies, large domestic companies, as well as medium-sized companies, specialists in the business travel segment...
Nov 9, 2018 | Braintrust News
Data, data and more data. The excessive passion for data in the times we live in is no coincidence. Not only is it an element of differentiation from the competition, but it has also generated a whole ecosystem around it, which is partly made possible by the tension between...
Nov 2, 2018 | Braintrust News
Users of health insurance place Sanitas, Mapfre and Segurcaixa Adeslas above the average in brand valuation. Among the "top five" companies, as recommended by users and clients in our study, the best-placed insurer is...
Oct 27, 2018 | Customer Experience
José Luis Ruiz, Partner in charge of the CX practice in Spain has been invited to the round table on Customer Experience that culminates the Customer Experience Week held by Liberty Seguros worldwide. Also participating in the round table in Madrid were...
