Nov 30, 2018 | Braintrust News
We live in an ever-challenging environment where, in order to meet the challenges we face, it is good to take note of the context in which we operate. Otherwise, it is easy to get lost in the complicated roadmap of the growing need for the ever-increasing need for...
Nov 23, 2018 | Customer Experience
If we insist so much on Customer Experience, it is because we are aware of the still almost infinite opportunities for improvement that exist in this regard. And this is good news, especially in times when growth is a compound verb that must be conjugated in different ways...
Nov 16, 2018 | Braintrust News
The survival of the term "Digital Transformation" is not the result of chance or a fad that has made its fortune. It is an expression that has been a permanent trend in professional environments for at least four years, and it is no wonder if we take into account...
Nov 13, 2018 | Braintrust News, Tourism & Leisure.
GEBTA is the reference business organization for corporate travel in Spain. Its members include the world's leading companies, large domestic companies, as well as medium-sized companies, specialists in the business travel segment...
Nov 9, 2018 | Braintrust News
Data, data and more data. The excessive passion for data in the times we live in is no coincidence. Not only is it an element of differentiation from the competition, but it has also generated a whole ecosystem around it, which is partly made possible by the tension between...
Nov 2, 2018 | Braintrust News
Users of health insurance place Sanitas, Mapfre and Segurcaixa Adeslas above the average in brand valuation. Among the "top five" companies, as recommended by users and clients in our study, the best-placed insurer is...
Oct 27, 2018 | Customer Experience
José Luis Ruiz, Partner in charge of the CX practice in Spain has been invited to the round table on Customer Experience that culminates the Customer Experience Week held by Liberty Seguros worldwide. Also participating in the round table in Madrid were...
Oct 26, 2018 | Customer Experience
"How likely is it that I will recommend this product or service to a family member or friend? With this simple question, thousands of companies around the world make many strategic and tactical decisions to increase their business. It is the so-called Net...
Oct 22, 2018 | Tourism & Leisure
In recent years, people's travel behavior has changed completely. We have developed different expectations of what we want and should experience when we travel. We are aware that, if each person is different,...
Oct 19, 2018 | Braintrust News
On this page a little less than a month ago, we remarked on the confusions and inconsistencies that arose within companies during the Digital Transformation (DT) implementation process. And as we have insisted on several occasions, for example at...
