#T4NNN - Pill 1: The Market after the Crisis

As we know, the COVID-19 crisis is creating an unprecedented setback in economies around the world. Limitation of movement and fear of disease have changed our priorities as consumers. Someone pointed out that the economy is sinking because "now we only buy what we need".

For companies, pre-crisis market knowledge is no longer useful. The market is now made up of customers who are much more rational, careful with their spending and who prioritise security through online shopping. There is a great sense of uncertainty in the air, with many unanswered questions: how has this crisis affected my customers, will they continue to buy my products,what are their concerns and how can I help them have a good experience?

At BRAINTRUST we have seen strong changes in consumer behaviour and we strongly advise brands to "talk to their customers", to gather information about what they expect from them and to adapt as quickly as possible to the new situation.

A key aspect, for example, is how each brand will apply the distancing protocols to achieve a good customer experience.

However, there is also positive news, given by some brands that are knowing how to adapt by creating value for the customer. We have seen a long list of cases on how to successfully reposition themselves, how to find new niches generated by the crisis, how to adjust to new habits by generating a differential experience or how to reorganise themselves for an efficient "contact less" interaction.

We wanted to share all this knowledge in our report "ticket for new normal" (T4NNN) which you can download from our website.