#T4NN – Pill 1: The Market after the Crisis

As we know, the COVID-19 crisis is causing an unprecedented downturn in all economies worldwide. Restrictions on movement and fear of the disease have changed our priorities as consumers. Someone pointed out that the economy is collapsing because "now we only buy what we need."

For companies, knowledge of the pre-crisis market is no longer useful. The market is now made up of much more rational customers who are careful with their spending and prioritize safety through online shopping. There is a great sense of uncertainty in the air, with many unanswered questions: How has this crisis affected my customers? Will they continue to buy my products?What concerns them and how can I help them have a good experience?

At BRAINTRUST, we have observed significant changes in consumer behavior and strongly advise brands to "talk to their customers," gather information about what they expect from them, and adapt as quickly as possible to the new situation.

One key aspect, for example, is how each brand will implement social distancing protocols while still providing a good customer experience.

However, there is also positive news, provided by some brands that are managing to adapt by creating value for the customer. We have seen a long list of cases on how to successfully reposition oneself, how to find new niches generated by the crisis, how to adjust to new habits by creating a unique experience, and how to reorganize oneself for efficient "contactless" interaction.

We wanted to share all this knowledge in our report "Ticket for New Normal" (T4NN), which you can download from our website.