Oct 16, 2020 | News Braintrust, Competitive Intelligence
Since the outbreak of the COVID-19 pandemic, thousands of pages have been written about the boost that the need to adopt "new normal" measures has given to the digital economy. It is seen as a unique opportunity that allows for the continuity of...
Nov 15, 2019 | Braintrust News, Competitive Intelligence
If we were to say, like the legendary executive Jack Welch, that "if you don't have a competitive advantage, don't compete," would we think that phrase is more typical of a man or a woman? And if we were to say, like one of the teachings of Zen Shin, that a flower does not compete with the one...
May 24, 2019 | Braintrust News
Change is the only constant, Schopenhauer declared. And to ignore it is tantamount to refusing to see reality. It does not seem logical that the theoretical frameworks used to explain economic reality can remain untouchable for several decades. No...
Feb 15, 2019 | Braintrust News
Hace poco menos de un mes tomábamos nota en esta misma página del Informe de Inteligencia Competitiva y de Mercado de la firma especializada Crayon. Los datos correspondían al ejercicio 2018 y ya entonces anunciamos que «permaneceremos atentos a la actualización de...
Jun 8, 2018 | Braintrust News
"I had a farm in Africa." These six words begin the legendary novel later popularized on the big screen under the title Out of Africa, a book that recounts 17 years on a coffee plantation, set...
