Oct 16, 2020 | Braintrust News, Competitive Intelligence
Since the outbreak of the COVID-19 pandemic, thousands of pages have been written about the boost to the digital economy from the need to adopt the measures of the "new normal". It is seen as a singular occasion that allows the continuity of the...
Nov 15, 2019 | Braintrust News, Competitive Intelligence.
If we were to say, as the historic executive Jack Welch did, that "if you don't have a competitive advantage, don't compete," would we think that phrase more appropriate for a man or a woman? And if we were to say, like one of the Zen Shin teachings, that a flower does not compete with the one that...
May 24, 2019 | Braintrust News
Change is the only immutable thing, Schopenhauer said. And to ignore it is as much as to refuse to see reality. It does not seem logical that the theoretical frameworks that serve to explain economic reality can remain untouchable for several decades. No...
Feb 15, 2019 | Braintrust News
Hace poco menos de un mes tomábamos nota en esta misma página del Informe de Inteligencia Competitiva y de Mercado de la firma especializada Crayon. Los datos correspondían al ejercicio 2018 y ya entonces anunciamos que «permaneceremos atentos a la actualización de...
Jun 8, 2018 | Braintrust News
«Yo tenía una granja en África». Con estas seis palabras se inicia la mítica novela popularizada luego en la gran pantalla con el nombre de Memorias de África (Out of Africa en su original en inglés), un libro que relata 17 años en una plantación de café, ambientado...
