Scenario 2030: "Replicant" Customer Experience

Scenario 2030: "Replicant" Customer Experience

When we associate interaction between machines and human beings, it is inevitable that some mythical titles of cinematography come to mind, such as Blade Runner. A 1982 classic, which took on a new life with the sequel released in 2017, with a trailer whose...
Winning "believers" is true conversion

Winning "believers" is true conversion

"For the one who believes, no explanation is necessary. For the non-believer, all explanations are unnecessary. Perhaps few expressions like that of the Austrian novelist, poet and playwright Franz Werfel are capable of putting in their place all sales, marketing, marketing policies,...
Experience is made by walking

Experience is made by walking

In Spanish, we are not exactly lacking in expressions that allude to the importance of walking a path. From Antonio Machado's "caminante no hay camino, se hace camino al andar", to more complex and spiritual formulations such as St. Augustine's: "It is...