Nov 26, 2019 | Braintrust News, Customer Experience
Premium vehicle brands are the most highly valued among consumers, but beware: their official service is the least likely to meet customer expectations. And at a time of transformation for the entire sector due to the impact of the digital society, change...
Nov 22, 2019 | Customer Experience
When we associate interaction between machines and humans, it is inevitable that some legendary films come to mind, such as Blade Runner. A classic from 1982, it was given a new lease of life with the sequel released in 2017, with a trailer whose...
Oct 4, 2019 | Customer Experience
«Para el que cree no es necesaria ninguna explicación. Para el que no cree toda explicación sobra». Quizá pocas expresiones como la del novelista, poeta y dramaturgo austriaco Franz Werfel sean capaces de poner en su sitio a todas las políticas de ventas, marketing,...
Sep 20, 2019 | Customer Experience
La próxima vez que tenga un encontronazo o una situación incómoda con un equipo de atención al cliente, piense que quizá no sea algo personal, sino que al agente que le ha tocado en suertes le están haciendo lidiar con un software que no es el apropiado. Parece...
Aug 23, 2019 | Customer Experience
In Spanish, we are not exactly lacking in expressions that allude to the importance of following a path. From Antonio Machado's "walker, there is no path, the path is made by walking" to more complex and spiritual formulations such as that of Saint Augustine: "It is...
