Six classic laws of Customer Experience revisited

Six classic laws of Customer Experience revisited

September has the virtue of taking us back to childhood times, and adopting a certain "start-up" pose even though in the business world fiscal years open in January and close in December. But for some psychological connection, and also because of the...
It's not your competition: it's your customer

It's not your competition: it's your customer

Back to basics. It doesn't seem too difficult, does it? However, there are countless companies, entrepreneurs and projects that continue to be born on the wrong side: "I have the best product, this is sure to sell itself". Or that insist on maintaining a crooked course: "I have the best product, this will sell itself for sure....
Transformation, experience, vision, communications

Transformation, experience, vision, communications

By now, most managers and business leaders have already heard about the "digital transformation" binomial and the need to implement it in their companies. In many cases, the professional profiles responsible for its implementation have even been defined....