The misunderstood art of digital disruption

The misunderstood art of digital disruption

Digital Transformation (TxD) is like an artist with perfect technique but who fails to dazzle his audience; or like an engine that excels in all theoretical tests but loses many races; or, if you will, like the house in which everyone...
It's not your competition: it's your customer

It's not your competition: it's your customer

Back to basics. It doesn't seem too difficult, does it? However, there are countless companies, entrepreneurs and projects that continue to be born on the wrong side: "I have the best product, this is sure to sell itself". Or that insist on maintaining a crooked course: "I have the best product, this will sell itself for sure....