Dec 7, 2018 | Braintrust News
The scenario faced by many executives around the world is something to be taken into account: traditional business models are either useless or on the verge of being disrupted, the agility demanded by the market is unprecedented, and technology is being created at a faster pace...
Nov 30, 2018 | Braintrust News
We live in an ever-challenging environment where, in order to meet the challenges we face, it is good to take note of the context in which we operate. Otherwise, it is easy to get lost in the complicated roadmap of the growing need for the ever-increasing need for...
Nov 23, 2018 | Customer Experience
If we insist so much on Customer Experience, it is because we are aware of the still almost infinite opportunities for improvement that exist in this regard. And this is good news, especially in times when growth is a compound verb that must be conjugated in different ways...
Sep 28, 2018 | Customer Experience
It has become commonplace that today's consumer, due to the influence of the Internet and social media, wants things here and now. And it's only partly true, because if we just stick with that easy headline, we will have a view of the customer that is not only...
Sep 21, 2018 | Braintrust News
Digital Transformation (TxD) is like an artist with perfect technique but who fails to dazzle his audience; or like an engine that excels in all theoretical tests but loses many races; or, if you will, like the house in which everyone...