Sep 14, 2018 | Braintrust News
"If a captain's highest aim were to preserve his ship, he would keep it in port forever" (Thomas Aquinas). With this powerful reflection begins the summary of the survey that the digital identity company Gygya has prepared about the compliance...
Aug 10, 2018 | Customer Experience
It is quite likely that nowadays any company of relative importance that is asked about its dealings with the customer will respond with some variant of "the customer is the most important thing for us and that is why we place him at the center of our...
Aug 3, 2018 | Braintrust News
It may sound premonitory to say that Digital Transformation is nowadays a business commodity. That everyone has already gained muscle or is working on it, that there is no need to exercise any more. The truth is that, according to the expectations that this binomial has...
Apr 27, 2018 | Customer Experience
Let's take the following case: a company markets a product in a highly competitive environment, where prices are already more than adjusted and qualities are more than standardized; in this context, the owner of the company receives an information...
Apr 17, 2018 | Customer Experience
"Digital transformation requires strong leadership to drive change. But it also requires a vision for the parts of the business you want to transform. Focus is important. The best-run companies are constantly identifying new ways to...