Nov 26, 2019 | Braintrust News, Customer Experience.
Premium vehicle brands are the most valued among consumers, but beware: their official service is the one that least meets customer expectations. And at a time of transformation for the entire sector due to the impact of the digital society, the change...
Nov 22, 2019 | Customer Experience
When we associate interaction between machines and human beings, it is inevitable that some mythical titles of cinematography come to mind, such as Blade Runner. A 1982 classic, which took on a new life with the sequel released in 2017, with a trailer whose...
Nov 15, 2019 | Braintrust News, Competitive Intelligence.
If we were to say, as the historic executive Jack Welch did, that "if you don't have a competitive advantage, don't compete," would we think that phrase more appropriate for a man or a woman? And if we were to say, like one of the Zen Shin teachings, that a flower does not compete with the one that...
Oct 4, 2019 | Customer Experience
"For the one who believes, no explanation is necessary. For the non-believer, all explanations are unnecessary. Perhaps few expressions like that of the Austrian novelist, poet and playwright Franz Werfel are capable of putting in their place all sales, marketing, marketing policies,...
Sep 13, 2019 | Braintrust News
As drastic changes are taking place in the organization of professional activities, as a result of the enormous change caused in the life of companies by the Digital Transformation process, it is common to find innovation systems that seek to create...
