Nov 26, 2019 | Braintrust News, Customer Experience
Premium vehicle brands are the most highly valued among consumers, but beware: their official service is the least likely to meet customer expectations. And at a time of transformation for the entire sector due to the impact of the digital society, change...
Nov 22, 2019 | Customer Experience
When we associate interaction between machines and humans, it is inevitable that some legendary films come to mind, such as Blade Runner. A classic from 1982, it was given a new lease of life with the sequel released in 2017, with a trailer whose...
Nov 15, 2019 | Braintrust News, Competitive Intelligence
If we were to say, like the legendary executive Jack Welch, that "if you don't have a competitive advantage, don't compete," would we think that phrase is more typical of a man or a woman? And if we were to say, like one of the teachings of Zen Shin, that a flower does not compete with the one...
Oct 4, 2019 | Customer Experience
«Para el que cree no es necesaria ninguna explicación. Para el que no cree toda explicación sobra». Quizá pocas expresiones como la del novelista, poeta y dramaturgo austriaco Franz Werfel sean capaces de poner en su sitio a todas las políticas de ventas, marketing,...
Sep 13, 2019 | Braintrust News
As drastic changes occur in the organization of professional activities, resulting from the enormous change that the Digital Transformation process is causing in the lives of companies, it is common to encounter innovation systems that seek to create...
