Apr 26, 2019 | Customer Experience
We propose to the reader of this blog a test of intuitive acuity: write down, without trickery, the first three ideas that come to mind when using the adjective "demanding". What do you imagine when you talk about someone who is portrayed as "demanding"?
Apr 17, 2019 | Braintrust News
The automotive sector is going through a difficult crossroads and must face many drastic changes as a result of new trends and consumer habits in society and the market. Such is the change in the automotive sector that customers are no longer...
Apr 5, 2019 | Braintrust News
It is probably not a great finding to say that the opportunity curve is not the same for all companies, and that there are factors such as geography or industry sector that play more in favor of some than others. But it is relevant to note that, even with...
Mar 22, 2019 | Braintrust News
The standard policyholder is under 54 years of age, is part of a family with 3-4 children and earns more than €30,000 per year. The policyholder chooses to take out an individual product within the assistance modality...
Jan 18, 2019 | Competitive Intelligence
Why is it necessary to reinvent ourselves when we talk about competitive intelligence? Basically, because digital is a path of constant disruption, with permanent innovation, and that submits new and unforeseen challenges to the teams whose mission is to extract...