Transformation, experience, vision, communications

Transformation, experience, vision, communications

Hoy por hoy, la mayoría de directivos y responsables empresariales ya han oído hablar del binomio «transformación digital» y de  la necesidad de implantarlo en sus empresas. En no pocos casos están incluso definidos los perfiles profesionales encargados de su...
That "basic" thing called Customer Experience

That "basic" thing called Customer Experience

Creating a memorable experience, placing the customer "at the center of the experience," or generating a "customer journey" as a guiding principle for the company are phrases that are on the lips of almost any consultant worth their salt. But in addition to saying it, you have to...