Transformation, experience, vision, communications

Transformation, experience, vision, communications

By now, most managers and business leaders have already heard about the "digital transformation" binomial and the need to implement it in their companies. In many cases, the professional profiles responsible for its implementation have even been defined....
That "basic" Customer Experience thing.

That "basic" Customer Experience thing.

Achieving a memorable experience, placing the customer "at the center of the experience", or generating a "customer journey" as a guiding principle for the company are words that are on the lips of almost any consultant worth his salt. But in addition to saying them, it is necessary to...