Nov 20, 2020 | Customer Experience
To say that the COVID-19 pandemic has turned everything upside down is almost a truism. What is less obvious is that, along with the health crisis and the economic meltdown we will be dealing with for years (if not decades) to come, there has also been a...
Nov 13, 2020 | Braintrust News
Last week, this page dealt with the quantification of the digital acceleration that the coronavirus pandemic has caused in companies. In a context of accelerating change, it can also be assumed that there has been a radical alteration of the...
Oct 23, 2020 | Customer Experience
Some say that marketing has been severely affected by the COVID-19 pandemic. But if the "new normal" in the business world is teaching us anything, it is that marketing is more alive than ever. Not surprisingly, in a year that has...
Oct 9, 2020 | Customer Experience
With 29 signs it is enough for us to build the world we know, and in some languages such as English (which is the case we are dealing with today), we need no more than 26. These are the letters of our alphabet, with which we build words following a sort of chaos...
Sep 25, 2020 | Customer Experience
"To live man must act; to act, he must make decisions; to make decisions, he must define a code of values; to define a code of values he must know what he is and where he is." The quote that accompanies us on this occasion is from the writer and philosopher...