Guidelines to guide the feeling of loyalty

Guidelines to guide the feeling of loyalty

Para el escritor británico Galbraith Kaith Chesterton la lealtad era algo «difícil» de definir, pero «quizás», advertía, nos acercaremos a ella si consideramos que es «el sentimiento que nos guía en presencia de una obligación no definida». En el mundo de la empresa y...
Drivers and barriers of digital transformation

Drivers and barriers of digital transformation

On numerous occasions on this page we have looked at the phenomenon of digital transformation, and we can do no less, given the conviction that it is a process that forces companies to be always on the move, and that it is directly related to the digital transformation...
When ROI met Customer Experience

When ROI met Customer Experience

A company today can have the best professionals in the traditional areas that ensure success, and yet be completely overtaken by the market, which includes its consumers and its competition. For example, it can have the best...
Top 10 Customer Experience for 2020

Top 10 Customer Experience for 2020

As we did a week ago, we propose to the readers of the BRAINTRUST blog an infographic to visualize the most relevant things that await us in this new year in terms of disciplines and subjects of major importance in our services. On this occasion, we...