Nov 22, 2019 | Customer Experience
When we associate interaction between machines and human beings, it is inevitable that some mythical titles of cinematography come to mind, such as Blade Runner. A 1982 classic, which took on a new life with the sequel released in 2017, with a trailer whose...
Oct 18, 2019 | Braintrust News
Marketing, marketing y más marketing. Salvo aquellos que hayan vivido como anacoretas en los últimos 50 años, hoy casi cualquier profesional y consumidor sabe con certeza que el marketing forma parte de su día a día. «Nuestro trabajo como profesionales del marketing...
Oct 4, 2019 | Customer Experience
"For the one who believes, no explanation is necessary. For the non-believer, all explanations are unnecessary. Perhaps few expressions like that of the Austrian novelist, poet and playwright Franz Werfel are capable of putting in their place all sales, marketing, marketing policies,...
Sep 27, 2019 | Braintrust News
If there is one thing that can block the life of a company, it is not having clarity about when and how certain decisions are to be made. This is not surprising, because decision making is so critical that it can be somewhat contradictory. For example, sir...
Sep 20, 2019 | Customer Experience
The next time you have a run-in or an uncomfortable situation with a customer service team, think that it may not be personal, but that the agent you are dealing with is being made to deal with the wrong software. It seems...
