Experience Notes: the "casino" of the new discipline

Experience Notes: the "casino" of the new discipline

«Hay tres maneras de hacer las cosas: la correcta, la incorrecta y la mía». La frase la pronuncia el aclamado actor Robert de Niro encarnando a Sam «Ace» Rothstein, en la octava colaboración entre el intérprete y el no menos célebre director de cine Martin Scorsese,...
Experience Notes: 10 Laws of Success

Experience Notes: 10 Laws of Success

To talk about Customer Experience is to talk about disciplines that converge to the extent that most of a company's processes have the ultimate goal of satisfying a demand. Without a market there is no company, and this is a fact that does not stand up to any kind of...
Experience Notes: five antidotes to disruption

Experience Notes: five antidotes to disruption

2019 is the year of the customer. With this categorical statement, those whose main mission is to investigate market evolutions and business expansion possibilities express themselves. A study conducted by Accenture and reviewed by the prestigious Customer Experience...
The three phases of the perfect digital storm

The three phases of the perfect digital storm

"The seas generated by a 40-knot wind are not twice as violent as those of a 20-knot wind, they are seventeen times more violent." The quote comes from the non-fiction novel The Perfect Storm, by Sebastian Junger, and popularized by...