Nov 20, 2020 | Customer Experience
To say that the COVID-19 pandemic has turned everything upside down is almost a truism. What is less obvious is that, along with the health crisis and the economic meltdown we will be dealing with for years (if not decades) to come, there has also been a...
Oct 23, 2020 | Customer Experience
Some say that marketing has been severely affected by the COVID-19 pandemic. But if the "new normal" in the business world is teaching us anything, it is that marketing is more alive than ever. Not surprisingly, in a year that has...
Sep 15, 2020 | Braintrust News
If we put the name Archimedes in front of the reader, probably more than one will immediately relate it to one of the oldest, best known and, if not the most accurate, then the most graphic scientific maxims: "Give me a fulcrum and I will move the world". Perhaps with...
Jan 17, 2020 | Customer Experience
A company today can have the best professionals in the traditional areas that ensure success, and yet be completely overtaken by the market, which includes its consumers and its competition. For example, it can have the best...
Nov 22, 2019 | Customer Experience
When we associate interaction between machines and human beings, it is inevitable that some mythical titles of cinematography come to mind, such as Blade Runner. A 1982 classic, which took on a new life with the sequel released in 2017, with a trailer whose...
