Oct 18, 2019 | Braintrust News
Marketing, marketing, and more marketing. Except for those who have lived like hermits for the last 50 years, today almost every professional and consumer knows for sure that marketing is part of their daily lives. "Our job as marketing professionals...
Oct 8, 2019 | Tourism & Leisure
Email marketing is essential for the tourism sector to achieve good results. It is a technique that is far from obsolete and, according to data from Mailchimp, has an open rate (percentage of emails opened) of 20.69%. Therefore, the...
May 3, 2019 | Tourism & Leisure
To thrive in the current environment, tour operators must embrace the mobile marketing revolution and use it wisely. Smartphones are key to understanding how today's travelers plan their trips, from inspiration and planning to...
Dec 14, 2018 | Customer Experience
Marketing, marketing, and more marketing. Everyone does marketing, talks about marketing, or requests marketing quotes. However, we rarely stop to think about the origin of the term, which is none other than market; and in fact, the literal transcription of marketing...
Nov 23, 2018 | Customer Experience
If we insist so much on Customer Experience, it is because we are aware of the still almost infinite opportunities for improvement in this area. And that is good news, especially in times when growth is a compound verb that must be conjugated from...
