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Sustainability is no longer a trend but a key criterion for choosing destinations.

Sustainability is no longer a trend but a key criterion for choosing destinations.

Sep 9, 2021 | Tourism & Leisure

BRAINTRUST brings us a new wave of its Tourism Barometer, an analysis of sustainability in the tourism industry. The concept of sustainability, which appeared a few years ago as a "new trend," is gaining strength and importance in many...
Spaniards are losing their fear of traveling, although caution remains until full vaccination is achieved.

Spaniards are losing their fear of traveling, although caution remains until full vaccination is achieved.

Jun 16, 2021 | Tourism & Leisure

According to the results of a new wave of its Tourism Barometer, BRAINTRUST asserts that Spanish travelers have lost their fear of traveling, with nearly half expressing a clear intention to travel in the next six months, choosing Spain as...
More conscious business travel takes flight, growing rapidly over the next two years, although it may not recover until 2025.

More conscious business travel takes flight, growing rapidly over the next two years, although it may not recover until 2025.

Jun 4, 2021 | Tourism & Leisure

In a new study on the revival of business travel after the pandemic, BRAINTRUST predicts that business travel will become more conscious and responsible, with its role amplified by the need to travel in order to continue doing business and growing in a sustainable way.
Spanish travelers will once again save the tourist season

Spanish travelers will once again save the tourist season

May 6, 2021 | Tourism & Leisure

BRAINTRUST has conducted a new wave of its Tourism Barometer survey at a time of uncertainty, albeit with light at the end of the tunnel, which suggests that Spanish travelers will once again save the tourist season, accounting for 77% of the total weight of the...
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MORE NEWS ABOUT: CURRENT EVENTS BRAINTRUST
  • Directivos y miembros del Consejo Asesor de Andersen Consulting. Fila superior, de izquierda a derecha: Jorge Sarroca, Francisco Nuez, Juan Bosco de la Rocha, José Luis Ruiz, Francisco Puertas, Javier Mateos y Antonio Vázquez. Fila inferior: Gabriel Pagola, Carlos Alonso, Manuel Galán, José Ignacio Sánchez Butragueño y José Manuel Brell.
    Andersen Consulting reúne a siete altos directivos para reforzar su Consejo Asesor en España
    1 Oct 2026
MORE NEWS ABOUT: COMPETITIVE INTELLIGENCE
  • Liderando la Experiencia | Observatorio de las Entidades Bancarias
    24 Mar 2026
MORE NEWS ABOUT: ARTIFICIAL INTELLIGENCE
  • Braintrust ingresa a la Claude Partner Network de Anthropic
    10 Sep 2026
MORE NEWS ABOUT: TOURISM & LEISURE
  • Agencias de viajes: del mostrador al taller de experiencias
    14 May 2026
MORE NEWS ABOUT: CUSTOMER EXPERIENCE
  • Retail: Barómetro del Consumidor
    17 Abr 2026
MORE NEWS ABOUT: HUMAN CAPITAL
  • Una conversación sobre absentismo laboral, transparencia retributiva e IA
    25 Jun 2026

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