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Sustainability is no longer a trend but a key criterion for choosing destinations.

Sustainability is no longer a trend but a key criterion for choosing destinations.

Sep 9, 2021 | Tourism & Leisure

BRAINTRUST brings us a new wave of its Tourism Barometer, an analysis of sustainability in the tourism industry. The concept of sustainability, which appeared a few years ago as a "new trend," is gaining strength and importance in many...
Spaniards are losing their fear of traveling, although caution remains until full vaccination is achieved.

Spaniards are losing their fear of traveling, although caution remains until full vaccination is achieved.

Jun 16, 2021 | Tourism & Leisure

According to the results of a new wave of its Tourism Barometer, BRAINTRUST asserts that Spanish travelers have lost their fear of traveling, with nearly half expressing a clear intention to travel in the next six months, choosing Spain as...
More conscious business travel takes flight, growing rapidly over the next two years, although it may not recover until 2025.

More conscious business travel takes flight, growing rapidly over the next two years, although it may not recover until 2025.

Jun 4, 2021 | Tourism & Leisure

In a new study on the revival of business travel after the pandemic, BRAINTRUST predicts that business travel will become more conscious and responsible, with its role amplified by the need to travel in order to continue doing business and growing in a sustainable way.
Spanish travelers will once again save the tourist season

Spanish travelers will once again save the tourist season

May 6, 2021 | Tourism & Leisure

BRAINTRUST has conducted a new wave of its Tourism Barometer survey at a time of uncertainty, albeit with light at the end of the tunnel, which suggests that Spanish travelers will once again save the tourist season, accounting for 77% of the total weight of the...
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MORE NEWS ABOUT: CURRENT EVENTS BRAINTRUST
  • Francisco Puertas, next to the Andersen Consulting logo, the firm he joins as Partner in charge of Human Capital.
    Andersen Consulting strengthens its growth in Spain with the addition of Francisco Puertas as Partner in Charge of Human Capital
    September 30, 2025
MORE NEWS ABOUT: COMPETITIVE INTELLIGENCE
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  • The retail revolution in car sales
    May 10, 2024
MORE NEWS ABOUT: HUMAN CAPITAL
  • Paper “Quo Vadis en 2026: Estrategia Laboral y Capital Humano”
    10 Feb 2026

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