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The future of tourism will be sustainable or it will not be at all

The future of tourism will be sustainable or it will not be at all

Aug 6, 2019 | Tourism & Leisure

According to the UNWTO, in 2018 there were 1.4 billion international tourist trips worldwide. This figure not only reflects growth of more than 5% compared to 2017, but also far exceeds the forecasts made by the UNWTO itself a few years ago. This...
The new generations are radically changing the way we travel.

The new generations are radically changing the way we travel.

Jul 17, 2019 | Tourism & Leisure

As part of our ongoing efforts to understand the Spanish travel market and help tourism companies capitalize on opportunities, we are launching the new NextGen Barometer, which analyzes the behavior and attitudes of travelers...
The fundamental pillars for tackling a comprehensive digital transformation in the tourism sector

The fundamental pillars for tackling a comprehensive digital transformation in the tourism sector

Jul 10, 2019 | Tourism & Leisure

Strategies within the tourism sector are increasingly based on omnichannel marketing, personalization, differentiation, and reputation to achieve greater competitiveness. Given this situation, there is no doubt that companies, all of them, without exception,...
Tourism innovation has yet to catch on with customers

Tourism innovation has yet to catch on with customers

Jun 19, 2019 | Tourism & Leisure

Travel agencies know this. Innovation is no longer an option, but rather a constant obligation and a fundamental element of the business in order to compete in this fast-paced environment in which we live, where change is the new norm. However, many times their...
3 alternative payment methods that tourism companies should offer

3 alternative payment methods that tourism companies should offer

Jun 5, 2019 | Tourism & Leisure

Today, payment options are virtually unlimited. Both businesses and consumers are interested in faster, more secure, and more personalized methods, as cash has become obsolete and credit cards are disappearing from...
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