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Outbound holiday tourism exceeds pre-pandemic figures by 14% in 2023 and continues to climb

Outbound holiday tourism exceeds pre-pandemic figures by 14% in 2023 and continues to climb

Nov 27, 2023 | Tourism & Leisure

BRAINTRUST, a leading consulting and professional services firm in the tourism sector, has released a new industry report, in this case a comprehensive analysis of outbound tourism in Spain, which is expected to reach €35.46 billion in 2023, of which...
The fusion of digital and traditional in customer loyalty

The fusion of digital and traditional in customer loyalty

Nov 23, 2023 | Customer Experience, Competitive Intelligence, Tourism & Leisure

What is the driving force behind launching or revamping a program? Fundamentally, major changes in consumer behavior and consumption trends. The incursion of the digital world into our lives over the last ten years, customers...
The increase in foreign tourism spending: not all that glitters is gold

The increase in foreign tourism spending: not all that glitters is gold

Oct 10, 2023 | Tourism & Leisure

BRAINTRUST, a leading consulting and professional services firm in the tourism sector, has released a new industry analysis, this time focusing on foreign tourism spending through July, highlighting that the effect of the increase in average traveler spending...
Domestic destinations and prudent spending: key factors for tourism this summer, according to BRAINTRUST

Domestic destinations and prudent spending: key factors for tourism this summer, according to BRAINTRUST

May 31, 2023 | Tourism & Leisure

BRAINTRUST, a leading consulting and professional services firm in the tourism sector, has released a new industry analysis, this time on Spaniards' spending forecasts for this summer, noting that enthusiasm is moderating, although the market...
Spain could exceed its 2019 MICE spending in 2023 and lead a sustainable meetings industry, surpassing €12.1 billion.

Spain could exceed its 2019 MICE spending in 2023 and lead a sustainable meetings industry, surpassing €12.1 billion.

May 11, 2023 | Tourism & Leisure

La firma de consultoría y servicios profesionales BRAINTRUST, líder en el sector turístico, ha emitido un nuevo informe de la industria, en este caso una radiografía amplia del sector de reuniones en España, donde ha trabajado para el Spain Convention Bureau un año...
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