Building the values of the new CX

Building the values of the new CX

"To live man must act; to act, he must make decisions; to make decisions, he must define a code of values; to define a code of values he must know what he is and where he is." The quote that accompanies us on this occasion is from the writer and philosopher...
Saving tourism will prevent the next crisis

Saving tourism will prevent the next crisis

Since my release from confinement last June 21, and after observing how the planet entered a new crisis, this time first a health crisis, then an economic and then a social one, in my role as a consultant specialized in the transformation of tourism companies...
Contrast velocities in marketing response to COVID-19

Contrast velocities in marketing response to COVID-19

If we put the name Archimedes in front of the reader, probably more than one will immediately relate it to one of the oldest, best known and, if not the most accurate, then the most graphic scientific maxims: "Give me a fulcrum and I will move the world". Perhaps with...