Nov 22, 2019 | Customer Experience
When we associate interaction between machines and humans, it is inevitable that some legendary films come to mind, such as Blade Runner. A classic from 1982, it was given a new lease of life with the sequel released in 2017, with a trailer whose...
Nov 15, 2019 | Braintrust News, Competitive Intelligence
If we were to say, like the legendary executive Jack Welch, that "if you don't have a competitive advantage, don't compete," would we think that phrase is more typical of a man or a woman? And if we were to say, like one of the teachings of Zen Shin, that a flower does not compete with the one...
Nov 14, 2019 | Tourism & Leisure
BRAINTRUST ha analizado en una nueva oleada de su Barómetro NextGen, las motivaciones y percepción de los destinos que tienen las generaciones Millennials (jóvenes de 22 a 38 años) y Z’s (hasta 21 años), de las que se desprende que los destinos asociados a conceptos...
Nov 8, 2019 | Braintrust News
Accustomed as we are to constantly turning to research on trendy disciplines such as customer experience, competitive intelligence, or digital transformation, we often find ourselves caught in the crossfire: on the one hand, a...
Nov 5, 2019 | Tourism & Leisure
The motivation that drives a tourist to travel is determined by the emotional component. The goals can be diverse: adventure, relaxation, luxury, business, etc. No matter what we talk about, taking a trip is an experience that has a profound impact on the...
