Nov 22, 2019 | Customer Experience
When we associate interaction between machines and human beings, it is inevitable that some mythical titles of cinematography come to mind, such as Blade Runner. A 1982 classic, which took on a new life with the sequel released in 2017, with a trailer whose...
Nov 15, 2019 | Braintrust News, Competitive Intelligence.
If we were to say, as the historic executive Jack Welch did, that "if you don't have a competitive advantage, don't compete," would we think that phrase more appropriate for a man or a woman? And if we were to say, like one of the Zen Shin teachings, that a flower does not compete with the one that...
Nov 14, 2019 | Tourism & Leisure
BRAINTRUST has analyzed in a new wave of its NextGen Barometer, the motivations and perception of destinations that Millennials (young people aged 22 to 38 years) and Z's (up to 21 years) have, from which it is clear that the destinations associated with the concepts...
Nov 8, 2019 | Braintrust News
Accustomed as we are to constantly turning to research papers on in-vogue disciplines such as Customer Experience, competitive intelligence or digital transformation, we often find ourselves in the middle of crossfire: on the one hand, a...
Nov 5, 2019 | Tourism & Leisure
The motivation that leads a tourist to travel is determined by the emotional component. The goals can be diverse: adventures, relaxation, luxury, business, etc. No matter what we are talking about, taking a trip is an experience that has a profound impact on the...
