OUR BLOGS
BRAINTRUST NEWS
BRAINTRUST news. Latest news about markets and projects in which we are involved, as well as all the operations and recognitions that we see fit to transfer to this page.
CUSTOMER EXPERIENCE
News, opinion articles, trends and a summary of our experience implementing Customer Experience Management and Digital Transformation projects.
IA - TRANSFORM. DIGITAL & STRATEGY
News, opinion articles, trends and a summary of our experience in AI, Strategy and Digital Transformation projects.
COMPETITIVE INTELLIGENCE
Articles about "competitive intelligence", what is it for and what are the benefits of knowing and analyzing what our competition is doing in a certain sector.
TOURISM & LEISURE
News, opinion articles, latest trends and studies on the Tourism and Leisure sector in Spain. News about the sector, according to Braintrust's "Leisure Barometer".
For effective collection, PEI; the Payment Prediction Algorithm
Effective collection management is essential to ensure that customers pay their debts in any company. At Braintrust we have developed PEI, a highly accurate and powerful algorithm that uses advanced and robust Machine Learning techniques to solve this challenge.
The Artificial Intelligence Algorithm for the prediction of "Good Customers" is called GUD
Cross-selling actions multiply your results thanks to MIX
MIX is an artificial intelligence algorithm that, thanks to advanced and robust Machine Learning techniques, predicts with a lift 4, the probability that a customer will accept a cross-selling proposal.
COX, the proven artificial intelligence solution to prevent customer churn and improve customer loyalty
Thanks to advanced and robust Machine Learning techniques, COX, an artificial intelligence algorithm, predicts (with a 4.2 lift) the probability of a customer leaving the company or not paying his debts.
Spain urgently needs a plan for the deseasonalization of foreign tourism if it wants to have a sustainable tourism model.
Pioneer in Spain in the digital sector signs for BRAINTRUST
Digital channel increases its share of Spanish travel consumption
Spain will again break the record of international tourists in 2023, with a much higher expenditure per traveler, approaching a total of 100,000 million euros.
Braintrust receives the Digital Kit and transforms the way it works with Office 365
BRAINTRUST receives the Espacio Cerebroprotegido (Brainprotected Space) certification.
This is the distribution of travel spending by Spaniards
AEGVE and BRAINTRUST join forces to help Travel Managers in their transformation towards a more conscious and sustainable business travel.
Package tours: Young people choose the online channel for their travel bookings, while older people prefer the face-to-face channel.
Omnichannel, an indisputable fact in Spanish travel purchasing in a post-pandemic environment
Presentation of the strategic lines for the reactivation of the meetings industry in Spain
Impact of Ukraine conflict on international tourist spending in Spain could be greater than that of Omicron
Hotel seasonality, the enemy of sustainability and labor reform
Spaniards want to travel in droves
Without new waves, Easter week would see a similar rate of foreign visitors to 2019
Sustainability is no longer a fad but a main criterion for choosing destinations.
