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Harnessing the Power of Customer Journeys: A Guide to Improving Experience and Strategy
How to design a loyalty program?
Vacation outbound tourism exceeds the pre-pandemic figure by 14% in 2023 and continues its upward climb
The merging of digital and traditional in loyalty
The need to reinvent loyalty programs after Covid-19
Origin and evolution of loyalty programs
Earthquake in the professional services sector in recent years
Increased foreign tourism spending: all that glitters is not gold
BRAINTRUST achieves the ISO 27001 certification for information security.
Who do Spanish travelers buy from and how? The mediated channel is holding up thanks to package tours and the internationalization of destinations.
Aligning the Organization for a Customer Experience Improvement Project
Neobanks face the dual challenge of continuing to gain share while increasing customer loyalty
10 must-have algorithms for retail
Could JF Kennedy inspire us to solve the problem of uninsured vehicles in Spain?
Alluding to John F. Kennedy and his famous inaugural speech as President of the USA in January 1961, when he said: "ask not what your country can do for you, but what you can do for your country", it would now be appropriate to make a call to action to insurance companies to ask them not to ask what the Administration can do to solve the problem of the 4 million uninsured vehicles in Spain.
Domestic destinations and prudent spending: keys to tourism this summer according to BRAINTRUST
Four keys to true omnichannel
In an increasingly competitive and digitized business environment, investing in an omnichannel strategy has become a necessity for companies that want to stay relevant and meet changing customer demands
AI for customer service improvement: 10 best practices and lessons learned
Spain could surpass 2019 MICE spending in 2023, and lead a sustainable meetings industry, exceeding 12.1 billion euros
For effective collection, PEI; the Payment Prediction Algorithm
Effective collection management is essential to ensure that customers pay their debts in any company. At Braintrust we have developed PEI, a highly accurate and powerful algorithm that uses advanced and robust Machine Learning techniques to solve this challenge.
The Artificial Intelligence Algorithm for the prediction of "Good Customers" is called GUD
Cross-selling actions multiply your results thanks to MIX
MIX is an artificial intelligence algorithm that, thanks to advanced and robust Machine Learning techniques, predicts with a lift 4, the probability that a customer will accept a cross-selling proposal.