Saving tourism will prevent the next crisis

Saving tourism will prevent the next crisis

Since my release from confinement last June 21, and after observing how the planet entered a new crisis, this time first a health crisis, then an economic and then a social one, in my role as a consultant specialized in the transformation of tourism companies...
Contrast velocities in marketing response to COVID-19

Contrast velocities in marketing response to COVID-19

If we put the name Archimedes in front of the reader, probably more than one will immediately relate it to one of the oldest, best known and, if not the most accurate, then the most graphic scientific maxims: "Give me a fulcrum and I will move the world". Perhaps with...
The types of accommodation we will choose this vacation

The types of accommodation we will choose this vacation

Continuing with its analysis of the impact of COVID19 on the sector, BRAINTRUST has carried out a new wave of its Tourism Barometer that reveals which types of accommodation will be the most sought after once tourism is reactivated in Spain, based on both the profile of the...
#T4NNN - Pill 5: The Team

#T4NNN - Pill 5: The Team

La crisis COVID 19 ha cambiado tantas cosas en nuestra forma de trabajar, de forma tan rápida, que todavía no tenemos muy claro cómo lo hemos superado. A principios de este año <40% de las grandes empresas en España tenían alguna experiencia con el teletrabajo y en...
How Spaniards will travel in 2020 by type of traveler

How Spaniards will travel in 2020 by type of traveler

It seems clear, as BRAINTRUST has already indicated in previous analyses, that domestic tourism will be the key to recovery from the crisis and Spaniards will try to find destinations away from large agglomerations and where they can access with their own vehicle.....