Jan 25, 2019 | Braintrust News
«He visto cosas que vosotros no creeríais. Naves ardiendo más allá de Orion», etc. La cita del replicante Roy Batty en la película de 1982 Blade Runner sigue siendo una de las más inquietantes de la historia cinematográfica, en parte porque representa un viejo temor...
Jan 21, 2019 | Tourism & Leisure
Bleisure tourism is a type of objective that, having a business purpose, ends up becoming a short vacation period. The rise of this trend provides travelers with an attractive combination of leisure and work, ensuring greater savings on their travel expenses.
Jan 18, 2019 | Competitive Intelligence
Why is it necessary to reinvent ourselves when we talk about competitive intelligence? Basically, because digital is a path of constant disruption, with permanent innovation, and that submits new and unforeseen challenges to the teams whose mission is to extract...
Jan 11, 2019 | Customer Experience
A good Customer Experience is inseparable from a commensurate employee experience. Every company's employees are part of its first line of recommendation for its own products and services, and the first question any employee should ask themselves is: "What is the customer experience?
Jan 4, 2019 | Braintrust News
On the occasion of the XV anniversary BRAINTRUST has held a special and different event at CaixaForum Madrid, which was attended by the staff of its headquarters in Spain along with some other people who have been part of a special way in these three decades of the project. The...
Dec 28, 2018 | Braintrust News
"The seas generated by a 40-knot wind are not twice as violent as those of a 20-knot wind, they are seventeen times more violent." The quote comes from the non-fiction novel The Perfect Storm, by Sebastian Junger, and popularized by...
Dec 21, 2018 | Braintrust News
Living within the maelstrom of digital transformation, and living the phenomenon day by day, can be an impediment when it comes to detecting the real trends that shape the development of this constant evolution. However, it is necessary to point to those...
Dec 17, 2018 | Braintrust News
BRAINTRUST has completed 15 years in this 2018, and for this reason we have made a video where we thank all those who have trusted us on this path. Thanks to all our customers and collaborators we have reached this point, consolidating our position as a...
Dec 14, 2018 | Customer Experience
Marketing, marketing and more marketing. Everyone does marketing, talks about marketing or asks for marketing quotes. However, we rarely dwell on the origin of the term, which is none other than marketing; and in fact, the literal transcription of marketing...
Dec 7, 2018 | Braintrust News
The scenario faced by many executives around the world is something to be taken into account: traditional business models are either useless or on the verge of being disrupted, the agility demanded by the market is unprecedented, and technology is being created at a faster pace...
