Oct 26, 2018 | Customer Experience
"How likely is it that I will recommend this product or service to a family member or friend? With this simple question, thousands of companies around the world make many strategic and tactical decisions to increase their business. It is the so-called Net...
Oct 22, 2018 | Tourism & Leisure
In recent years, people's travel behavior has changed completely. We have developed different expectations of what we want and should experience when we travel. We are aware that, if each person is different,...
Oct 19, 2018 | Braintrust News
On this page a little less than a month ago, we remarked on the confusions and inconsistencies that arose within companies during the Digital Transformation (DT) implementation process. And as we have insisted on several occasions, for example at...
Oct 12, 2018 | Braintrust News
A good medical directory and quality of service, the main demands of users of private health insurance in Spain. The attributes most associated with leading companies such as Sanitas, Mapfre, SegurCaixa Adeslas, Asisa and DKV are "Well-known company" and "For...
Oct 5, 2018 | Braintrust News
In this space we periodically review some trends related to competitive intelligence, a subject that includes some disciplines such as technological surveillance and customer experience. Without tools for observing the environment, it is impossible to...
Sep 28, 2018 | Customer Experience
It has become commonplace that today's consumer, due to the influence of the Internet and social media, wants things here and now. And it's only partly true, because if we just stick with that easy headline, we will have a view of the customer that is not only...
Sep 21, 2018 | Braintrust News
Digital Transformation (TxD) is like an artist with perfect technique but who fails to dazzle his audience; or like an engine that excels in all theoretical tests but loses many races; or, if you will, like the house in which everyone...
Sep 20, 2018 | Tourism & Leisure
In a changing market, successful companies need a team that is willing to execute the necessary transformation to take them to the next stage of (r)evolution. In the travel industry this reality is no different, even more so if we take into account...
Sep 17, 2018 | Tourism & Leisure
One of the sectors in which BRAINTRUST is working more and more is the Tourism and Leisure sector. What kind of consultancy do we do with our clients in the Tourism and Leisure sector? How can we help them? Jose Manuel Brell answers the questions in the interview...
Sep 14, 2018 | Braintrust News
"If a captain's highest aim were to preserve his ship, he would keep it in port forever" (Thomas Aquinas). With this powerful reflection begins the summary of the survey that the digital identity company Gygya has prepared about the compliance...
