Sep 6, 2023 | Tourism & Leisure
BRAINTRUST, a leading consulting and professional services firm in the tourism sector, has released a new industry analysis, this time focusing on the purchasing behavior of Spanish travelers, based on who they buy their trips from and how they do so, with the...
Dec 13, 2019 | Customer Experience
The pace of change in the telecommunications industry seems faster than ever today. That's why it's good to know when to call a halt and have a map of the concerns, pain points, and perspectives of the main market leaders. Otherwise...
Jan 18, 2019 | Competitive Intelligence
¿Por qué es necesario reinventarse cuando hablamos de inteligencia competitiva? Básicamente, porque lo digital es un camino de disrupción constante, con innovación permanente, y que somete a nuevos e imprevistos retos a los equipos que tienen por misión extraer...
Jul 27, 2018 | Braintrust News
Cuando sumamos en una misma acción términos como Internet, competitividad y marketing, es habitual que escuchemos «cantos de sirena» ofreciéndonos un benchmark de la competencia: tanto ranking de su web, tanto impacto en redes sociales, tanto respaldo de sus usuarios,...
May 4, 2018 | Braintrust News
It may have been said many times by the most qualified experts, but no amount of insistence is enough when it comes to something so crucial in the times we live in: Digital Transformation is NOT about technology, but rather about...