Sep 6, 2023 | Tourism & Leisure
Leading travel industry consulting and professional services firm BRAINTRUST has issued a new industry analysis, in this case on the purchasing behavior of Spanish travelers, based on from whom and how they buy their trips, with the aim of...
Dec 13, 2019 | Customer Experience
The pace of evolution in the telecommunications industry today seems faster than ever. That's why it's good to know how to call "stop" and have a map of what are the concerns, pain points and perspectives of the main market leaders. Otherwise...
Jan 18, 2019 | Competitive Intelligence
Why is it necessary to reinvent ourselves when we talk about competitive intelligence? Basically, because digital is a path of constant disruption, with permanent innovation, and that submits new and unforeseen challenges to the teams whose mission is to extract...
Jul 27, 2018 | Braintrust News
When we add in the same action terms such as Internet, competitiveness and marketing, it is common to hear "siren songs" offering us a benchmark of the competition: so much ranking of its website, so much impact on social networks, so much support from its users,...
May 4, 2018 | Braintrust News
It may have already been said many times by the most qualified experts, but all insistence becomes too little when it comes to something so crucial in the times we live in: Digital Transformation is NOT a technological issue, but rather a matter of...
