Feb 27, 2024 | Customer Experience, AI & Transf Digital - Strategy, Competitive Intelligence
To understand what an effective customer experience is, we must first question traditional notions of perfection and customer satisfaction. Here, the key lies not in a flawless experience, but in creating memorable and meaningful moments. This...
May 11, 2023 | Customer Experience, AI & Transf Digital - Strategy
Artificial intelligence (AI) is a technology that has burst into business in an unstoppable way; it allows machines to think "almost" like humans and perform tasks autonomously, such as answering questions, processing natural language or...
Nov 27, 2020 | Customer Experience
The COVID-19 pandemic has accustomed us in less than a year to conceive of the entire future as a constant acceleration, in which if we are not in the lead car we will always be in the trailing car, with no possibility of a middle ground. We may have to...
Nov 20, 2020 | Customer Experience
To say that the COVID-19 pandemic has turned everything upside down is almost a truism. What is less obvious is that, along with the health crisis and the economic meltdown we will be dealing with for years (if not decades) to come, there has also been a...
Oct 23, 2020 | Customer Experience
Some say that marketing has been severely affected by the COVID-19 pandemic. But if the "new normal" in the business world is teaching us anything, it is that marketing is more alive than ever. Not surprisingly, in a year that has...
