Customer Experience, from A to Z

Customer Experience, from A to Z

With 29 signs it is enough for us to build the world we know, and in some languages such as English (which is the case we are dealing with today), we need no more than 26. These are the letters of our alphabet, with which we build words following a sort of chaos...
Building the values of the new CX

Building the values of the new CX

"To live man must act; to act, he must make decisions; to make decisions, he must define a code of values; to define a code of values he must know what he is and where he is." The quote that accompanies us on this occasion is from the writer and philosopher...
Guidelines to guide the feeling of loyalty

Guidelines to guide the feeling of loyalty

Para el escritor británico Galbraith Kaith Chesterton la lealtad era algo «difícil» de definir, pero «quizás», advertía, nos acercaremos a ella si consideramos que es «el sentimiento que nos guía en presencia de una obligación no definida». En el mundo de la empresa y...
Drivers and barriers of digital transformation

Drivers and barriers of digital transformation

On numerous occasions on this page we have looked at the phenomenon of digital transformation, and we can do no less, given the conviction that it is a process that forces companies to be always on the move, and that it is directly related to the digital transformation...